Michael Rainey Dies at 76

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Michael Rainey Dies at 76

Postby Marsbar » Tue Feb 21, 2017 8:53 pm

Michael Rainey, Boutique Owner in Swinging London, Dies at 76

Michael Rainey, who dressed the Beatles and the Rolling Stones in flamboyant, boldly colored designs from his avant-garde London men’s boutique and briefly became part of the city’s swinging fashion scene in the 1960s, died on Jan. 28 in Granada, Spain. He was 76.

His son Errol said the cause was emphysema.

When Mr. Rainey opened Hung on You in 1965, he had little fashion or tailoring experience, but the store flourished as part of a vanguard of hip London shops like Granny Takes a Trip. His frilly shirts, jackets with velvet cuffs, kipper ties, lemon-hued sharkskin suits, “Great Leap Forward” Mao jackets and reworked military uniforms turned customers into peacocks.

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With the words Hung on You painted in oversize letters on its storefront and a large mural inside, the shop became a groovy place to be seen, especially if rockers and other celebrities were known to have bought clothing there.
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