Adcent - Do Good easily.

[angusrobbie]

What do TV host and social media strategist Amber MacArthur, visionary founder of TAXI advertising Paul Lavoie and lawyer, author and the father of Net Neutrality Tim Wu have in common?

They all have chosen to support Adcent, a new venture in philanthropy that I am leading.

Please take a look at our Indiegogo crowd funding campaign http://www.igg.me/at/adcent.

"Adcent diverts money advertisers spend to reach us, so every time you see sponsored content or ads, a portion of the money will actually go to charity. View/click ads = donate to charity. The only way giving is easier is if you gave away someone else's money, and that's exactly what you're doing: giving advertiser's money to charity.” - Justin Matthews

It makes something that people do every day, do good. After you have a look, if you think it is a good idea, then please donate, then share it on your Facebook time-line and tweet it using #liftafinger #adcent.

It is an idea that could make charitable giving so easy people would not even think about it, they would just expect it.

Many thanks. Angus