Live Nation and Facebook

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Live Nation and Facebook

Postby Marsbar » Tue Jun 03, 2014 9:53 pm

Live Nation is working with Facebook to bring a new Events tab to artists. Their Live Nation shows will now be automatically made available on the Facebook page of participating artists. Launched in conjunction with ticket sales for Beyoncé and Jay Z's On The Run Tour, links to tickets from Ticketmaster as well as secondary ticket sellers are included. Not a gamechanger but it does make a strong land grab to privilege Live Nation venues over everyone else on artists' Facebook pages.

Given that a variety of tabbed additions to one's Facebook page have launched over the years, Live Nation's announcement of their own version may not sound like news.

But the coordinated effort with Facebook does give Live Nation-related shows a boost. It also provides a new tool for artists whose fans on Facebook may be getting a bit harder to reach these days.

Here's basically how it works:

"Leveraging the size and scale of Ticketmaster's database, events promoted by Live Nation will be imported to Artists' Facebook Pages as 'Official Events.'"
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